Guardians of artisanal excellence.
For over 20 years, we have preserved the artisanal excellence of fine Italian jewelry. By blending tradition with innovation, we shape our partners’ desires, transforming them into masterpieces that redefine trends.
Where ideas become jewels.
If you’re looking to create bespoke, private-label jewelry, we’re here to bring your vision to life.
As your creative partner, our goal is to transform your ideas into exclusive collections through a complete and dedicated service.
From the initial concept to the final showcase, we take care of every detail to ensure a seamless, personalized experience, crafting jewelry that reflects the unique identity and values of your brand.
Simple and effective, by choice.
Our approach, based on a balance of creative inspiration and technical expertise, combined with the use of selected materials and uncompromising attention to detail, ensures that each piece is synonymous with lasting quality.
Guided by values of transparency and integrity, we manage every complexity in the process, inviting you on a journey where bold visions and unique desires come to life through the effectiveness of our solutions.
CONCEPT
Rose Time
The manual skill, the search for materials, the courage to dare, the beauty unveiled.
CONCEPT
Identity
To be to be there, to show up, to believe, to take sides.
CONCEPT
Crazy Time
The rational madness, colors, shapes, effects, the desire to push the envelope.
CONCEPT
Man’s World
Feeling on, believing in, matter of strength, personality, the awareness of representing a free universe.
ARMANDO PASINI
The vision behind Artifex.
Artifex was founded in 1995 from the vision of its founder and artistic director, Armando Pasini.
Descended from a family of jewelers, he cultivated his love for jewelry over the years, mastering the craft at the workbench by the age of 14. Driven by passion and innate creativity, he soon pursued formal studies to become a goldsmith, laying the foundation for his vision, that allows Italy’s oldest jewelry techniques to flourish within a modern, experimental world he calls “Artitude.“
Pasini’s artistry merges technical expertise and innovative design into high-quality jewelry inspired by contemporary art.
His passion for architecture, art, and design, along with his extensive travels, has enriched his perspective, enhancing his insights in both creative and commercial realms.
Through Artifex, he has pioneered a unique style capable of redefining trends.
About us
We bring our partner’s desires to life, transforming them into precious masterpieces that leave an everlasting impression.
Each piece we create embodies not only excellence in design but also our dedication to perfection and detail, the result of a continuous journey of evolution in the art of fine jewelry.
For generations, we have shaped precious metals into unique creations, transforming our clients’ inspiration and ideas into timeless jewelry.
A bold vision born from solid experience.
Artifex was founded in 1995 through the bold vision of Armando Pasini, with a mission to make a lasting impact in the world of fine jewelry, both in Italy and globally. In the same year, after ten years of experience in Southeast Asia, Pasini met Indian gemologist Rajeev Kapadia in Bangkok . The passion they share is immediate and soon turns into a solid friendship.
From this foundation comes the idea of combining their expertise in a partnership. Pasini’s creativity, design insight, and technical knowledge, together with Kapadia’s experience, led to the creation of the Natasha Creations Co. LTD factory—the ideal base to develop projects poised to redefine the world of jewelry.
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Why Choose Artifex.
Choosing Artifex means entrusting your brand’s vision to a partner dedicated to excellence. We guide you through every phase, managing complexity and ensuring a streamlined experience.
Our expertise in both traditional craftsmanship and innovative design allows us to deliver jewelry that celebrates individuality, quality, and elegance—pieces that are crafted to stand out and endure.
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